SOHO provides co-working facilities in key locations around Malta. Apart from offering working spaces, it also aims to connect its community through the organisation of cultural, wellness and business programmes.
The identity is a representation of an architectural plan in the form of an abstract letter ‘S’, which stands for ‘SOHO’ and ‘space’. The objective of an active community is rendered through the intersecting strokes that connect all of the open spaces.
In addition to the primary colour palette that consists of white, yellow and black, another tier of colours were assigned for in-house communications to distinguish cultural, wellness, business workshops and leisures events.